This is a serious question for many business owners. There are many mediocre copywriters out there, and you could very well wind up shelling out hard-earned money for copy you don’t particularly like.

Even if you do like the copy the writer provides, there’s a good chance it’s not going to sell your services well if the copywriter doesn’t know the right tactics and strategies to convert consumers to customers.

When you ask a copywriter for an initial quote on a project, here are a few things every good copywriter should discuss in their response. If they can’t guarantee these basics, move on to the next one.

A Good Copywriter Writes to Your Brand

Many copywriters are mediocre because they use one voice for all copy, no matter what kind of client or industry they’re writing for. This strategy makes the job easy, but it’s terrible for you and your business.

Single-voice copy eliminates the one advantage you have over your competition: your brand.

A good brand is makes you stand out from a crowd of other businesses offering the same service. If your website copy reads just like the next person’s, what motivation does the customer have to go with you instead of your competition?

Good copywriters write your brand into the tone and style of your copy, making your business reflect you and what you stand for – with better prose, naturally.

A Good Copywriter Knows How to Sell

Not every piece of copywriting needs to be sales copy. Every piece of copywriting should emphasize the benefits of doing business with your business or company. Many copywriters simply describe your products or services without thinking about persuading and influencing potential customers to buy.

Without persuasion and a solid emphasis on benefits, your copywriting may be pretty, but it’s not going to help you get more sales and business.

A good copywriter puts just the right spin on every kind of copy. If you have a landing page, the sales aspect is at the forefront. For website copy, you may want a softer sales pitch that doesn’t overwhelm your clients. Good copywriters know how to hit just the right note for every situation, and they never let a piece of copy leave their desk without making sure the benefits of your business are plain to see.

A Good Copywriter Isn’t Just Good at Writing

Let’s say you’ve hired a copywriter who does phenomenal writing, knows marketing and branding, and always delivers pitch-perfect prose. You’ve found the perfect copywriter, right?

Possibly not. One of the most essential components of a good copywriter has nothing to do with writing at all. It has to do with being a good businessperson.

If your copywriter consistently misses deadlines, is terse or vague, or takes days to get back to you with a simple quote, that writer isn’t the right copywriter for you. Bad business practices completely negate the benefits of solid copy.

We know that there are good businesspeople who write fantastic copy. We happen to be some of them. Work with a copywriter who can satisfy all of the needs surrounding your project – and that includes someone you feel good about working with.

If you’re ready to start working with a copywriting team that you’ll feel good about, that can do the job you need and that produces copy that converts, just click here to contact us today.